Does your company have a unique capability? Something that only you can do or that few competitors do? If so, perhaps that is a unique…
Barbara Weaver SmithAugust 2, 2013
If you have what Strategic Coach Dan Sullivan calls a "Unique Process," you are way ahead of your competition in differentiation. Your brand promise IS that…
Barbara Weaver SmithJuly 15, 2013
I've been working on a series of blog posts about ways to differentiate from your competitors, focused on 31 ways that you might choose to…
Barbara Weaver SmithJuly 13, 2013
Is timeliness an important part of your service? A good way for small companies to differentiate is by using their agility and flexibility to…
Barbara Weaver SmithJune 27, 2013
Focusing on the outcomes of your work for customers can promote a clear differentiation from competitors. All buyers are interested in the end result--what will…
Barbara Weaver SmithJune 26, 2013
Everyone's heard of a "niche" market as one way to differentiate your company from others. Perhaps you sell business-to-business, and you sell only to schools,…
Barbara Weaver SmithJune 24, 2013
A few days ago we had an air conditioning company come to the house for a seasonal check-up of our system. The guy who came…
Barbara Weaver SmithJune 22, 2013
Great brands are built through focus. It's often very hard for a small company, especially a young one, to limit its concept of "who is…
Barbara Weaver SmithJune 20, 2013
What is it that makes your company special? How are you different? Why should a customer buy from you rather than from someone else? Learning…
Barbara Weaver SmithJune 19, 2013