The Sales Graveyard: Cold Calling and Other Retired Tactics
Back in 1995, smiling and dialing was expected. A sales person was supposed to get names from trade shows, Thomas Register, Harris, etc. Then they were supposed to start calling. I swear, salespeople taught buyers to not answer the phone. I honestly believe bad sales tactics had a lot to do with the internet boom. Buyers desperately wanted a way to get product information without a pushy salesperson.