Five Key Elements of an Initial Sales Call
Here are five key points to consider in preparation to make your initial call on a prospective customer. No, they’re not about putting brochures in a folder or loading up the power point!
Here are five key points to consider in preparation to make your initial call on a prospective customer. No, they’re not about putting brochures in a folder or loading up the power point!
When I entered my junior year at Arizona State University, the last thing I thought I’d be doing was starting an entrepreneurial venture. But, when a friend of mine, Tyler Eltringham, came up with an idea, OneShot, and needed someone to help him execute it, I was eager to help apply my skills as a marketing and sustainability major and move forward with this endeavor.
At some point in your sales process, your team will deliver “the big pitch.” This event could take place at your place of business or at your prospect’s office. If you invite them to your place of business, we call it “The Big Show.” If you are visiting them, it’s “The Road Show.” This isn’t just your usually Monday meeting. This is a big deal. Don’t assume that just because you got the meeting that you got the deal. You and your team have to rock it! Below are some best practices for a winning presentation.
Interestingly, if I received this call a year ago, I would have politely listened for a minute; politely replied that I am not in need of his services; and politely ended the call. But I am not the same solopreneur sitting at my desk writing proposals as I was a year ago. Now, I am a partner with The Whale Hunters. I saw his call as a missed opportunity for him. I am not his prospect and his call to me kept him from connecting with someone who really could be a client and possibly a “whale-sized” client.