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March 5, 2011

4 Reasons Why Networking Is Not a Sales Strategy . . . and 1 Big Exception

When I started out in my own business fifteen years ago, I thought that business networking was the way to acquire leads, opportunities, and referrals—in short, the best sales strategy I could pursue.  So I networked at Chamber of Commerce events and business roundtable events and women in business events and small business events and […]

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Creating Leverage with the Right Tools

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Review of Whale Hunting with Global Accounts

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Generate the Lead–Then What?

I’m happy to recommend a new book by my friend and colleague Nancy Bleeke–all about how to have “collaborative conversations” with your prospective customers. As ...

Can Technology Substitute for Real Customer Knowledge?

I received a very disconcerting email this morning from amazon.com. It was the typical occasional email that amazon.com customers receive, recommending books that I might ...