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March 5, 2011

4 Reasons Why Networking Is Not a Sales Strategy . . . and 1 Big Exception

When I started out in my own business fifteen years ago, I thought that business networking was the way to acquire leads, opportunities, and referrals—in short, the best sales strategy I could pursue.  So I networked at Chamber of Commerce events and business roundtable events and women in business events and small business events and […]

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Sales Whale Hunting Can Transform Your Company

How to Overcome a Whale-Sized Loss

To mitigate the risk of losing, small companies must become incredibly disciplined about vetting new business opportunities against their target filter. The more selective you ...

How a Purple Cow Affects Whale Hunting

At the start each consulting engagement, the first piece of our process covered with clients is called the Brand Promise Audit. The goal of the ...

Whale Hunting with Warren Buffet

The Wall Street waters are frigid and the skies are grey.  Yet Warren Buffett said last week that it’s time to buy U. S. equities.  He ...

Seven Bad-Boss Behaviors to Avoid

Strong workplace relationships among leaders and their employees are vital to a healthy organization. Gallup found that no single factor more clearly predicts the productivity ...
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When large account selling is like whale hunting—and when it is not!

This article summarizes the philosophy and key tenets of the whale hunting metaphor for large account selling. It distinguishes how Whale Hunting differs from other ...
Credential

How Credentials Build Your Brand

  Your customers want to know why you are able to do what you do, how or where your learned to do it, how have ...