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March 5, 2011

4 Reasons Why Networking Is Not a Sales Strategy . . . and 1 Big Exception

When I started out in my own business fifteen years ago, I thought that business networking was the way to acquire leads, opportunities, and referrals—in short, the best sales strategy I could pursue.  So I networked at Chamber of Commerce events and business roundtable events and women in business events and small business events and […]

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Do You Need a Paranoia Department?

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Chad Root discusses why marketing should not be left to your sales department.
Bright Shiny Object

Bright Shiny Objects

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Is Your Company Discoverable? Hear What Chris Baggott Has to Say

Conversation with Chris Baggott about "The Key to Fast Growth is Discoverability."

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In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it ...

My First Whale – Fund Seeking For a College Entrepreneur

When I entered my junior year at Arizona State University, the last thing I thought I’d be doing was starting an entrepreneurial venture. But, when ...