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July 18, 2024

Buyer Fear in B2B Sales: How to Identify It, Address It, and Win It

B2B buyers look for the least risky solution, not the best one. Gartner found that 74% of buying teams hit unhealthy conflict during the decision. This article names the four fears that turn up at the Buyers’ Table, explains what a Fear Buster actually is, and shows one step of a sales process with Fear Busters built in.

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February 22, 2011

Is Everyone in the Same Boat on Sales?

Are sales professionals trying to sell out of fear instead of quality? It seems they sell to “stay alive” just because they want to keep their jobs. More than ever, this is when we need to be sure everyone is on the boat! Sales team members can’t be expected to sell alone. If we expect sales professionals to land bigger deals, then we need to send them out with the tools to be successful, and the most powerful one, is a full boat!

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Wonder Woman & The B2B Sale

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This article summarizes the philosophy and key tenets of the whale hunting metaphor for large account selling. It distinguishes how Whale Hunting differs from other ...

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5 Ways to Build Brand with References

In my continuing series on differentiating your brand, I’m writing today about references and how you can develop them as a powerful way to stand ...

How are you doing on price?

In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it ...