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July 18, 2024

Buyer Fear in B2B Sales: How to Identify It, Address It, and Win It

B2B buyers look for the least risky solution, not the best one. Gartner found that 74% of buying teams hit unhealthy conflict during the decision. This article names the four fears that turn up at the Buyers’ Table, explains what a Fear Buster actually is, and shows one step of a sales process with Fear Busters built in.

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February 22, 2011

Is Everyone in the Same Boat on Sales?

Are sales professionals trying to sell out of fear instead of quality? It seems they sell to “stay alive” just because they want to keep their jobs. More than ever, this is when we need to be sure everyone is on the boat! Sales team members can’t be expected to sell alone. If we expect sales professionals to land bigger deals, then we need to send them out with the tools to be successful, and the most powerful one, is a full boat!

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From the blog...

Reduce the Complexity of a Complex Sale

Our guest post today comes from our Certified Partner in Southern Florida, Barbara Hauser. Thanks, Barbara! I’m in the middle of a deal right now that ...
Small businessman needs confidence.

How To Approach a Big Company Executive with Confidence

  As an executive or salesperson representing a small company,  learn to approach big company executives with confidence. These are people whom you don’t know, ...

How Simple is Your Sales Story?

Complexity in the sales story is a common flaw of young companies as they are growing. You're afraid to turn away any business, so you ...

When You are the Insider

I have been working with a client team going after a big RFP project for the federal government.  They are an incumbent provider already doing ...

Do You Lose Them at Hello?

Today’s guest post is from Jill Konrath, best-selling author and sales guru.  The article first appeared in Jill’s blog and we are publishing it here ...

Whale Hunting Practice #1: Think Like the Inuit

The Whale Hunting business development practice is inspired by the ancient wisdom of the Inuit people and their powerful collaborative processes.  Their preparation and skill ...