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July 18, 2024

Buyer Fear in B2B Sales: How to Identify It, Address It, and Win It

B2B buyers look for the least risky solution, not the best one. Gartner found that 74% of buying teams hit unhealthy conflict during the decision. This article names the four fears that turn up at the Buyers’ Table, explains what a Fear Buster actually is, and shows one step of a sales process with Fear Busters built in.

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February 22, 2011

Is Everyone in the Same Boat on Sales?

Are sales professionals trying to sell out of fear instead of quality? It seems they sell to “stay alive” just because they want to keep their jobs. More than ever, this is when we need to be sure everyone is on the boat! Sales team members can’t be expected to sell alone. If we expect sales professionals to land bigger deals, then we need to send them out with the tools to be successful, and the most powerful one, is a full boat!

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From the blog...

Five New Large Account Sales Realities

You feel the earth move, under your feet . . . and it’s not love.  It’s a whole new world of selling to whales–those big ...

Pursuing the Preferred Customer–Strategic Focus is Key

As this economy brings changing market conditions, the process of scouting, or honing in on the preferred customer, becomes essential. It is the dedication to ...

The Difference Between Sales Process & Sales Tactics

Many people don’t understand the distinctions between strategy, process and tactics. A strategy is an overall plan to achieve specific, generally long-term, goals. It’s an ...

How to Use Case Studies to Grow Your Sales

You have stars.  Customers who have used your services and products to great success.  Clients who have had transformational experiences because they did business with ...

How to Get Your Green Light (and Stop the Fear)

In a recent article on Entrepreneur.com, Tom Black gave this piece of advice:  Understand the sales process. A sale happens, he says, when there’s a ...

Build your brand on delivery? Why not!

Some years ago  UPS introduced a campaign “I love logistics.”  They had a jingle,  visuals, and actually  defined and claimed “logistics” as their own. They  ...