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From the blog...

Stop Scaring Whales

Just posted my weekly blog column at Women on Business.  This week’s topic is about how large companies and government agencies have fears about doing... ...

Ten Ways to Lose . . . Even When You’re the Best

I have several clients whose products and services are demonstrably better than those of their competitors, based on independently verifiable measures. Nevertheless, these clients do ...

Whale Hunting Practice #8: Study Your Whales

It’s a huge differentiator and a huge advantage–a company that studies its sales targets as a routine business development practice will outperform most other companies, ...
Cash

Low Cost. Got It? Brand With it!

Here’s another post in my continuing series on Crafting Your Brand Promise. Small business owners get a great deal of advice about how to avoid ...

Why I Became a Whale Hunter by Dave Cooke

Nothing is more critical to the sustainable success of a business than its abilities to galvanize the organizational team around their accountabilities for growth. While ...