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March 27, 2019

Selling Upmarket: Classic Books for Large Account Sales

Whale Hunting debuted as a business development model for small and midsize B2B companies in 2006. I co-authored the definitive guide in 2008 with Whale Hunting: How to Land Big Sales and Transform Your Company and expanded the scope in 2017 with Whale Hunting with Global Accounts: Four Critical Sales Strategies to Win Global Customers. […]

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From the blog...

Anatomy of a Successful Whale Deal

I interviewed Jim McClure, CEO of Arizona Color, a vehicle wrap and graphics firm, about how his company landed their first national brand account,  It’s ...

Too Much Ammo?

Even when you have the best solution, if you overkill with your message you will not win the sale.

USP and Transcending the Competitive Landscape: 3 Fundamental Steps on How to Grow Your Business

Many managers (whether in small, mid-sized or large businesses) who survived the very difficult last few years are working hard to come back strong. You ...

How Do You Really Train Customer Service Employees?

How well you prepare customer service representatives has everything to do with your brand.
Cracking the LinkedIn Sales Code

How Top Sellers Use LinkedIn

I highly recommend Jill Konrath and Ardeth Albee’s new eBook: Cracking the LinkedIn Sales Code. When The Whale Hunters work with our clients, we always ...

How a Purple Cow Affects Whale Hunting

At the start each consulting engagement, the first piece of our process covered with clients is called the Brand Promise Audit. The goal of the ...