Business Stories: Did You Hear the One About . . .?

I started the day with Alltop to see what my favorite bloggers were talking about.  I found a link from Guy Kawasaki to an article about story-telling–what intrigued me was the title:  7 Deadly Sins of Business Storytelling.  It’s based on Jennifer Aaker and Andy Smith’s book, The Dragonfly Effect.  And it was a coincidental topic, since The Whale […]