I am so pleased to be included among the “brand ambassadors” helping to launch Gini Dietrich’s new book, Spin Sucks. Especially so because I think you will find the book extremely valuable. As a brand ambassador, I received a free galley copy of the book, pre-publication, in order to help with the launch. But in…...
Today’s guest blogger is the inimitable Gini Dietrich, queen of Chicago, CEO of Arment Dietrich, and author of the wildly popular Spin Sucks blog. I’m a big believer in integration. Not integration from the perspective that you’re saying the same thing through every communication channel, but from a “breaking down the silos” point-of-view. You see, marketing, […]
You run a business. You don’t have time to keep up. Does it feel like, somedays, you’re being left behind?
Recently Gini Dietrich predicted “All companies will become media companies.” If you’re in the marketing/PR business or if you’re a keen social media afficionado and follower, maybe you already know this. But I’ll bet for most of us, as small biz entrepreneurs and salespeople, that’s still news. What that means–becoming a “media company”– is that […]
This week’s newsletter is Know What You Don’t Know About Customer Strategy. It’s all about Internet and social media predictions from Gini Dietrich, who’s Founder and CEO of Arment Dietrich, a non-traditional marketing/advertising/PR firm. Gini has a lot to say about what she expects to see happening in the online/offline world of attracting, engaging, and […]