Last week I was talking with a VP of sales, who had just returned from a “big deal” sales pitch across the country. Expecting that his team was to present a multi-million dollar sales proposal to the senior executives of the prospect, he found instead a disjointed quasi-meeting. The meeting started 90 minutes late. The chief […]
Today I was reading the blog post by Sam Richter on Jill Konrath’s blog about sales intelligence. It reminded me about all the time I devote to researching prospects. I’ve been asked before what I do to prepare for a call, so I thought it would be helpful to document some of the searching that can help you get your foot in the door. Afterall, sometimes getting that first contact is the hardest part! See some of my advice on prospect research below. The goal is to send off or call with the most high impact outreach possible.