This downloadable eBook is based on my “Expert Series” interview with Tim Martin, owner of JAAT Consulting, about how to get your products into the big box stores.
Tim is a sales and marketing executive who specializes in consumer electronics, but he has sold all kinds of retail products into all of the major big box stores in the U.S. as well as some who operate in the global market. He is a true expert in this sales arena.
Tim’s experiences include doing deals with Wal-Mart, Best Buy, Target, Amazon, Walgreens, CVS, Sam’s Club, Costco, Fry’s, Ultimate Electronics, HH Gregg, Staples, Office Max, Office Depot, Guitar Center, Sam Ash. For many people, how to sell into these stores is a mystery.
The purpose of my interview was to help sellers learn how to approach a sale into an ultra-large retail chain.
Here’s what Tim discusses in this report:
- How would you go about selling something to a Big Box chain?
- What do you have to learn in order to get started?
- How can you assess whether you are ready?
- What risks do you need to understand?
- What strategies can you use to mitigate your company’s risks?
- What does it take to close the sale?
Here’s a quote from Tim about this report:
“So, if you take nothing else away from this report, understanding where your product fits on the shelf, how much a consumer is willing to pay for it and what’s important to the retail store buyer, which is price and margin and terms, are key. These are really the three big things that you have to understand before you pull the harpoon out and start to hunt.”