Whale Hunting: The Book


Based on Hunting, the second stage of The Whale Hunters three-stage process, this 92-page eBook presents strategies and tactics to develop a sales process that can help you land bigger deals with bigger customers.


Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.