005. How to Find Your Buyers
Instructor
Dr. Barbara Weaver Smith
Course Overview
This course is about how to locate the people you need to talk with at a target whale company. The first lesson is about how to identify and find the names and contact information for the most highly placed person or people that you can meet first. The second lesson is about what we call “the Buyers’ Table.” These are additional people who buy or who influence the decision to buy and a discussion of the roles they fulfill as members of a buying team.