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From the blog...

whale hunting culture

Whale Hunting Culture

Use this worksheet to assess how your company culture compares to the Inuit whale hunting culture.

Whale Hunting Practice #17: Cultivate the Polar Bear

In The Whale Hunters parlance, the Polar Bear is the one buyer with the authority to say “Yes” to a deal.  All of the caribou ...

Large account sales presentation? Ditch the Slides!

  No slides. Really. NO SLIDES. Just TRY it . . . without SLIDES! This post is #2 in my series on 10 Reasons to ...

Susan Boyle, Whale Hunter

This was the week Susan Boyle captivated the world in her first appearance on Britain’s Got Talent.  She’s a great illustration of a whale hunter—going ...
How are you different?

Crafting Your Brand Promise

What is it that makes your company special? How are you different? Why should a customer buy from you rather than from someone else? Learning ...
Social Media Book

Social Selling–January 2014 edition

  A few weeks ago I wrote about Nimble, a really good (and simple) social media CRM tool which we use at The Whale Hunters–read ...