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From the blog...

Are You Building Trust or Just Fixing Blunders?

We came home from the grocery with a little mesh package of new red potatoes. Also a package of baby portabella mushrooms. Planned to use ...

Fear Trumps Advantage–Every Time!

We had a great whale hunting session working with the Asia/Pacific sales team of an international company. This company specializes in "spend management." They help ...

How to Build Your Dynamic Sales Process

A 2010 research report from CSO Insights shows a strong relationship between a company’s annual sales performance and two factors:  the nature of their sales ...
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Low Cost. Got It? Brand With it!

Here’s another post in my continuing series on Crafting Your Brand Promise. Small business owners get a great deal of advice about how to avoid ...

You’re In! Now What? 5 Tips for the First Meeting

What should happen when you first meet with a new prospect? Here are five tips to make that first meeting a good one.

What does a great brand message look like?

The “brand promise audit” is a key feature of the scouting process, designed to position your company to land big sales.   It’s a mandatory feature ...