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From the blog...

Fatal Sales Failures: Why Not Commoditize?

Anthony Iannarino on the topic of how to avoid commoditization.

What’s Your Sandwich Board Offer for 2011?

It’s a new year.  Of course.  But I think this is a special kind of new year, one in which the lousy economy of the past ...

Sunday Show: The Care and Feeding of Ravens

Podcast about how to locate and befriend key advocates for your company.
Audio Tips

Seeing Through the Fog

This tip describes an activity to help you "know what you don't know" or what you THINK you know about a current whale customer.

Do You Lose Them at Hello?

Today’s guest post is from Jill Konrath, best-selling author and sales guru.  The article first appeared in Jill’s blog and we are publishing it here ...

Are Your Rules of Engagement Rigid?

There's a fine line between doing whatever a customer wants, even if it's not your core business, and learning from customers how they would like ...