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From the blog...

Why I Became a Whale Hunter by Dave Cooke

Nothing is more critical to the sustainable success of a business than its abilities to galvanize the organizational team around their accountabilities for growth. While ...

How a Purple Cow Affects Whale Hunting

At the start each consulting engagement, the first piece of our process covered with clients is called the Brand Promise Audit. The goal of the ...

Whale Hunting Practice #6: Refine your Target Filter

Now you have a target filter of criteria to identify the best whale prospects for your company–the categories that are important to you and the ...

The Sales Fairy Tale: HOW TO FIND YOUR PRINCE CHARMING and live happily ever after!

Once upon a time, businesses everywhere searched high and low for the right big account. They marched through the forest and didn’t see the trees. ...

Sales Success and Trusted Partner Relationship

The newest edition of Whale Hunters Wisdom is online now, with a featured article on the relationship between sales success and trusted partner relationship. I’m ...

Large account sales presentation? Ditch the Slides!

  No slides. Really. NO SLIDES. Just TRY it . . . without SLIDES! This post is #2 in my series on 10 Reasons to ...