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From the blog...

Whale Hunting and Leadership

One of The Whale Hunters’ new Certified Partners, Roslyn Courtney, blogs at Leadership Pundit: Success in the New Economy. Her new article Whale Hunter Leaders ...
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Let Your Customers Build Your Brand

Testimonials from customers or supply-chain partners can serve as powerful differentiators.  Building your brand on testimonials means you stand out from your competitors in customer ...

How to Lose with Rigid Rules

When you have rigid rules for customers, you will lose business.

Brand Your Company on Outcomes

Focusing on the outcomes of your work for customers can promote a clear differentiation from competitors. All buyers are interested in the end result–what will ...

Whale Hunting Practice #13: Master the 2-Card Questions

When you play Texas Hold ‘Em, you have to be really good at understanding the odds based on your first two cards.  Good players don’t ...

Abundance vs. Scarcity

In Chapter Ten of Whale Hunting, we talk about the traits of a fast-growth culture.  A culture of abundance, not scarcity, comes first.  But it’s hard lately ...