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From the blog...

People Buy from People They Like

We believe that this old adage is for the most part true, but not quite so simple. Really, what ever really is so simple? Actually, ...

Killer Whales

I get this question a lot:  “What do you do if you land a whale and they treat you badly–like implementing a 90 – 120 days ...
Case Study The Whale Hunters

7 Steps to Powerful Case Studies

In my continuing series on brand differentiation, today’s post focuses on the value of case studies in building your brand. Prospective customers really like to ...

The Sunday Show: Are You Thinking Too Small?

This week’s Sunday Show takes up a topic that I’m encountering frequently with clients these days.  Entrepreneurs, executives, and sales personnel who had formerly achieved ...