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From the blog...

Cash

Low Cost. Got It? Brand With it!

Here’s another post in my continuing series on Crafting Your Brand Promise. Small business owners get a great deal of advice about how to avoid ...

Whale Signs: Is Your Prospect Ready to Buy?

In The Whale Hunters Process, the first steps in your “Scouting” stage involve creating a target filter, locating companies that fit the criteria of your ...

Do you have the right team for fast-growth?

As we teach companies to become whale hunting organizations, we talk about what it means to be hungry for new business and what it means ...

Is Your Market a Niche or a Crater?

Everyone’s heard of a “niche” market as one way to differentiate your company from others. Perhaps you sell business-to-business, and you sell only to schools, ...

People Buy from People They Like

We believe that this old adage is for the most part true, but not quite so simple. Really, what ever really is so simple? Actually, ...

Writing for Dollars

Remember Dialing for Dollars?  I’ve been Writing for Dollars my whole career. People often ask me how I went from English professor to entrepreneur.  Who knows?  It ...