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From the blog...

How to Reach Your Contact

Tamar Weinberg interviewed “influencers” about “how should someone get your attention?”  Thirty-six responses (plus Tamar’s, for thirty-seven total) offer many wise suggestions that are relevant ...
Audio Tips

The Earn-it Trap

The Earn It trap is selling a small piece of work to a whale in the belief that it will lead to much bigger things. ...

Super Leverage for Sales

So what’s the lesson? The asset is a customer walks into your office. How much more of an asset do you want? So don’t blow ...

The Sunday Show: Are You Thinking Too Small?

This week’s Sunday Show takes up a topic that I’m encountering frequently with clients these days.  Entrepreneurs, executives, and sales personnel who had formerly achieved ...

Whale Hunting with Warren Buffet

The Wall Street waters are frigid and the skies are grey.  Yet Warren Buffett said last week that it’s time to buy U. S. equities.  He ...
big companies

Whale Hunting in the Era of Sales 3.0

Whale Hunting is about landing the kinds of deals that change a company’s trajectory—big sales to big companies. And many small and midsize B2B firms ...