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From the blog...

Your Biggest Whale

I presented a workshop last week to a group of owners of small to mid size marketing/advertising/PR firms.  Their biggest business development lament was whale ...

Sales and the WNBA

I wrote my weekly Sunday guest blog for Women on Business on the topic of what I’ve learned about sales from my local WNBA team, ...

Learn from a Blue Penguin

I am a big fan of Michael Katz who founded Blue Penguin Development.  And not only because he also has an Arctic theme to his company!  (Penguins... ...

RFP Writing: “Only Connect”

Famous quote from British author E. M. Forster — “only connect  . . . the prose and the  passion . . .” It speaks volumes ...

Why Can’t Sales and Marketing Get Along?

Of all the problems with company silos, the one hardest for me to imagine is a marketing silo and a sales silo. Yet I see ...