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From the blog...

Lean, Mean, Sales Machine – Three steps to a more efficient sales process

Perhaps you know that one of The Whale Hunters key principles is that sales is 90% process and 10% magic, not the other way around. ...

Whale Hunting Practice #8: Study Your Whales

It’s a huge differentiator and a huge advantage–a company that studies its sales targets as a routine business development practice will outperform most other companies, ...
Cash

Low Cost. Got It? Brand With it!

Here’s another post in my continuing series on Crafting Your Brand Promise. Small business owners get a great deal of advice about how to avoid ...

Are You Responding to RFPs? We hear you.

Today we want to highlight a podcast called “The RFP Whale Hunt.” Take a few minutes out of your day to listen to this podcast. ...

What’s a Content Strategy and Why Do I Need One?

Recently Gini Dietrich predicted “All companies will become media companies.”  If you’re in the marketing/PR business or if you’re a keen social media afficionado and ...

What do you want – good rhythm or good timing?

You remember the old commercials – when you were asked to make a forced choice between two good options? In syncing up with your prospect, ...