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From the blog...

Start 2011 With More Power in Your Brand

2011 will be a year for change–positive, forward-looking change, not reactive, fearful change. Is your brand ready for the new year? Many companies had to ...

Promote Your Employees on LinkedIn

A version of this post was originally published at BlogWorld. Many large companies have rigid policies prohibiting employees from any business-related social media activity. If that’s your ...

Ask Your Customers The Ultimate Question

Whale Hunting is a great strategy to grow your company fast. But even fast-growing companies make on average 80% of their revenue from existing clients. ...

Whale Hunting Practice #11: Drill Down 6 Degrees

 The Whale Hunters Process doesn’t include “cold calling.”  Let’s face it: you are not going to land a new deal, ten to twenty times your ...

Are You a Giver? Philanthropy and Your Brand

  Corporate philanthropy has been around for hundreds of years. From the town groceries running a line of credit for local families to the local... ...
Audio Tips

The Earn-it Trap

The Earn It trap is selling a small piece of work to a whale in the belief that it will lead to much bigger things. ...