Technology tools to manage account growth of large B2B clients have been missing from the market in versions that are both powerful and affordable for midsize companies that sell to very large customers.
So we are very excited that our technology partner, Membrain, has announced an Account Growth and Planning addition to its award-winning sales enablement CRM platform.
Growing business with a large account involves a number of people in your company as well as a growing number of people in the account. On your side are sales and account management people as well as those who are delivering services to the customer based on prior sales–perhaps a technology team, customer service, trainers, consultants, project managers–all the people who build, install, or do whatever it is your company does for your customers. On the customer side are the people who receive those services, manage the contract, and oversee the results.
Of course to grow the business, you need to meet entirely new groups of people who buy the same products and services or different ones, in the same locations or different ones. You need ways to make decisions about what and where the best opportunities may be and how to locate them.
Managing the required information, sharing it with all the necessary people on your team, tracking all of the interactions among all the participants in each organization, and developing winning account growth strategies require carefully constructed tool sets. We believe that this first edition of Membrain’s Account Growth module is a powerful and thorough platform for all of these purposes and more.
We invite you to a webinar to introduce Account Growth and Planning on Tuesday, November 17th, 7 AM Pacific — 10 AM Eastern.