The Whale Hunters Partners with Membrain to Drive Enterprise Sales Success for Midsize Companies

Leaders in Complex B2B Sales Enablement Collaborate on Technology and Method

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The partnership provides companies with a unified sales development model and enabling technology not previously possible in this combination.

PHOENIX (PRWEB) December 10, 2018

Membrain and The Whale Hunters today announced a partnership to produce a new Methodology Edition combining the Membrain CRM and sales enablement technology with the Whale Hunters large account sales system for small and midsize B2B companies.

The Whale Hunters will embed its unique business development system into Membrain’s robust technology platform. The Whale Hunters system helps companies grow fast primarily by selling bigger deals to bigger companies. It requires participation from all areas of the company—not just sales—so it is cross-functional and collaborative. Membrain technology was built explicitly to support this approach to complex, business-to-business sales.

“The Whale Hunters finally has a solution to our clients’ need to manage the all of the process materials we help them produce—their entire how-to playbook, marketing and sales content. We chose Membrain Because it gets them out of restrictive CRMs or static databases and into a flexible, powerful yet simple system that will accommodate everything they need, exactly the way they want it to be,” said Barbara Weaver Smith, founder and CEO of The Whale Hunters.” And even better, every feature of The Whale Hunters’ model can be mapped easily to each company’s needs.

Top Sales World publisher Jonathan Farrington wrote that business development strategy and sales enablement were the top two “critical sales skills facing every company, everywhere in 2018.” This new partnership tackles both of those issues head on and intends to help companies grow their top line revenue through large account sales with higher close rates, less risk, lower cost of sale, and greater predictability.

Together the partners will develop a new Methodology Version of the Membrain platform, built on the whale hunting Scout-Hunt-Harvest model, which each client company will populate with its own whale hunting sales process map, tools, playbook, and content. The Whale Hunters will thereby enhance its clients’ ability to implement learning, execute processes, and guide their sales and customer relations teams. The partnership provides companies with a unified sales development model and enabling technology not previously possible in this combination.

“The Whale Hunters provides a complete, collaborative business development system, integrating the marketing and sales teams and also engaging subject matter experts,” said George Brontén, founder and CEO of Membrain. “We are excited to partner with them to build their proven methodology into the Membrain platform.”

About The Whale Hunters

The Whale Hunters® is a strategic sales and business development company that helps business leaders achieve explosive growth by landing bigger deals –10x to 20x their current average deal size–with the bigger customers that can provide those deals. The Whale Hunters’ process model moves clients beyond typical small business growth solutions to powerful steps and tools to locate, hunt, land, and harvest whale-sized accounts that equip them to greatly exceed their industry’s typical rate of growth. The methodology uses a collaborative, customer-centric, cross-functional approach and emphasizes building long-term, mutually beneficial relationships with enterprise accounts. To learn more, visit us at

About Membrain

With clients in over 60 countries, Membrain is the #1 sales effectiveness platform for teams working with complex sales. Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Membrain has won multiple awards, including the Top Sales Awards and is ranked as a Top Performer by G2Crowd. For more information, visit