I’m not a big fan of trade shows as a marketing strategy for whale hunting companies. Most of my clients, once they implement a whale hunting process, discontinue or greatly decrease their trade show attendance in favor of more productive ways of getting in front of their ideal clients.
Nevertheless, trade shows are big, big business, and in many industries it’s important to attend key shows. You want to see what’s new, renew acquaintances, check out the competition, and of course have your own booth as well.
The problem is this: very few companies can actually demonstrate a return on their trade show investment. You don’t have a system to determine goals, plan how to conduct the company’s business during the meeting, get acquainted with the right people, and–especially–conduct the appropriate follow-up to make those casual meet-ups turn into actual leads and ultimately new business. And at their worst, trade show mishaps can tarnish your reputation in ways that leaders may never know but will take years to overcome.
That’s why The Whale Hunters have signed on as a Preferred Partner for 2018’s Largest (Free) ONLINE Trade Show Summit! November 13-15! The purpose? “Stop Leaving Money on the Trade Show Floor!”
It’s hosted by my friends Alice Heiman and Dianna Geairn who’ve formed a new company Trade Show Makeover, dedicated to helping B2B companies make their Trade Show activities pay off with real deals.
The Summit takes place over three days, on the topics Create, Dominate, and Generate. I will be speaking on the “DOMINATE” day Nov. 14 on Hunting Whales At The Show: Transform Your Business With The Next Big Deal. It’s all about how you can use Whale Hunting practices during the trade show to focus on getting in front of large account representatives in a way that will position you for positive next steps.
The summit is focused solely on helping YOU turn Trade Show LEADS into DEALS! The list of presenters is awesome, and I encourage you and your team to REGISTER NOW!
P.S. Did you see where I said it’s FREE?
