Whale hunting is not about killing. What a bad analogy that would be! It’s actually about serving. Honoring the whale. Celebrating the whale. Doing your best work in service to the whale. That’s why the Inuit whale hunting story is at the heart of our practice.
I call it ancient wisdom for modern business. Stories were important to the Inuit as they are important today. The ancient people–absent a written language–told stories and sang songs to teach children their history. They passed along their values and beliefs as well as skills and best practices of how to survive and thrive. Likewise, a story helps you get your team on the same page to approach your marketplace with a compelling value proposition. And stories create the vision for your buyers to imagine the outcomes they can achieve with your help.
If you haven’t read Whale Hunting: How to Land Big Sales and Transform Your Company, buy now for all the how-to detail on this proven method to grow your business with bigger deals to bigger customers.