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2 Comments

  • mike cridge says:

    If we don’t value our offerings, then our clients won’t either. They place as much value on our solutions as we do. As a Tier 2 automotive manufacturer, we still give away design services (to some degree) with the expectation of taking on full production. We are beginning to change this approach to ensure we protect earnings in case the deal gets cancelled AND to actually assign value to our “Value Proposition”. . . good article. Thanks!

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