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Social Media for Businesses

Thought Leader: Tired or True?

By | Business Development Strategy, Business Development Tactics, Small Business Advice, Social Media for Businesses | No Comments

Isn’t thought leader just old biz jargon? After all, the term’s been knocking around for years, like “headhunter” and “game changer” and “team player.”

But no, for a B2B company today, being known as a thought leader demands your attention. And fortunately, through social media, becoming a thought leader gets easier for small and midsize companies than ever before.

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The Top 5 Most Loved Blog Posts in June

By | Sales Development, Sales Management, Sales Process, Sales Tips, Small Business Advice, Small Business Growth, Social Media for Businesses | No Comments

Today I want to do something different. We’ve had such overwhelming feedback and responses to our June blog posts, I wanted to recap the favorites for you. We really do appreciate the growing number of comments and Twitter action. These five posts got people talking and sharing their experiences/perspectives with us! All good stuff! So, here they are! The Top 5 June blog posts (in case you missed them). Enjoy!

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The Pleasant Comfort of Trust

By | Business Deals, Business Development Strategy, Sales Tips, Small Business Advice, Social Media for Businesses | No Comments

There is nothing more enjoyable than being in comfortable surroundings. In the show Cheers, I am quite certain it wasn’t the just beer that brought Norm to the bar—though it was a nice bonus. Rather, it was the comfort and comradery that he felt at the bar. Norm could be himself and not really give a care. If you remember, the entire group in that bar was extremely open, frank, and much braver within the group than outside of it.

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Creating Leverage with the Right Tools

By | Business Development Strategy, Sales Management, Sales Process, Sales Tips, Small Business Advice, Social Media for Businesses | No Comments

Whether you are a die hard whale hunter or follow some other sales methodology, success in sales really comes down to following a defined sales process. I am not going to get into the specifics about any one process, but I would like to talk about the value in pairing your process with the right technology. I look at technology as a tool and not an end in and of itself. Like any tool, when it is used correctly, it can help you do great things.

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Searching for Business Development Tactics

By | Business Development Strategy, Case Studies, Link Recommendations, Social Media for Businesses | No Comments

Recently all of you out in the blogosphere have been finding us via the search term “business development tactics.” Curiosity hasn’t killed this cat yet, so I did my own search to see how we stack up against the competition.

I’m happy to report, you have a lot of good options out there. Surprisingly relevant information.

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How a Purple Cow Affects Whale Hunting

By | Business Deals, Business Development Strategy, Case Studies, Link Recommendations, Sales Process, Social Media for Businesses | No Comments

At the start each consulting engagement, the first piece of our process covered with clients is called the Brand Promise Audit. The goal of the exercise is to determine what parts of your brand promise are truly unique. We often find that the majority of brand promises fall into average or above average categories.

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How “Thought Leadership” Drives Sales

By | Business Development Strategy, Sales Development, Small Business Advice, Small Business Growth, Social Media for Businesses | No Comments

Isn’t thought leader just old biz jargon? After all, the term’s been knocking around for years, like “headhunter” and “game changer” and “team player.”

But no, for a B2B company today, being known as a thought leader demands your attention. And fortunately, through social media, becoming a thought leader gets easier for small and midsize companies than ever before.

Read More