Isn’t thought leader just old biz jargon? After all, the term’s been knocking around for years, like “headhunter” and “game changer” and “team player.”
But no, for a B2B company today, being known as a thought leader demands your attention. And fortunately, through social media, becoming a thought leader gets easier for small and midsize companies than ever before.
Today I want to do something different. We’ve had such overwhelming feedback and responses to our June blog posts, I wanted to recap the favorites for you. We really do appreciate the growing number of comments and Twitter action. These five posts got people talking and sharing their experiences/perspectives with us! All good stuff! So, here they are! The Top 5 June blog posts (in case you missed them). Enjoy!
There is nothing more enjoyable than being in comfortable surroundings. In the show Cheers, I am quite certain it wasn’t the just beer that brought Norm to the bar—though it was a nice bonus. Rather, it was the comfort and comradery that he felt at the bar. Norm could be himself and not really give a care. If you remember, the entire group in that bar was extremely open, frank, and much braver within the group than outside of it.
Whether you are a die hard whale hunter or follow some other sales methodology, success in sales really comes down to following a defined sales process. I am not going to get into the specifics about any one process, but I would like to talk about the value in pairing your process with the right technology. I look at technology as a tool and not an end in and of itself. Like any tool, when it is used correctly, it can help you do great things.