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Small Business Growth

How Simple is Your Sales Story?

By | Business Development Strategy, Business Development Tactics, Sales Development, Sales Process, Sales Tips, Small Business Growth

Complexity in the sales story is a common flaw of young companies as they are growing. You’re afraid to turn away any business, so you try to do almost anything that any prospect wants you to do. Big mistake! First off, it doesn’t work, and it will cost you money and anguish before you finally learn that hard lesson.

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