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Sales Process

How Simple is Your Sales Story?

By | Business Development Strategy, Business Development Tactics, Sales Development, Sales Process, Sales Tips, Small Business Growth

Complexity in the sales story is a common flaw of young companies as they are growing. You’re afraid to turn away any business, so you try to do almost anything that any prospect wants you to do. Big mistake! First off, it doesn’t work, and it will cost you money and anguish before you finally learn that hard lesson.

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Ten Ways to Lose . . . Even When You’re the Best

By | Business Development Strategy, Business Development Tactics, Fatal Sales Failures, Sales Development, Sales Management, Sales Process, Sales Tips

I have several clients whose products and services are demonstrably better than those of their competitors, based on independently verifiable measures.

Nevertheless, these clients do not always win their deals—in fact, when we first meet them, they are typically losing out on many deals where they offered a superior solution.

Why is that? How can that happen? If you base your sales strategy on “we’re the best,” you’re bound to lose.

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