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Case Studies

Searching for Business Development Tactics

By | Business Development Strategy, Case Studies, Link Recommendations, Social Media for Businesses | No Comments

Recently all of you out in the blogosphere have been finding us via the search term “business development tactics.” Curiosity hasn’t killed this cat yet, so I did my own search to see how we stack up against the competition.

I’m happy to report, you have a lot of good options out there. Surprisingly relevant information.

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How a Purple Cow Affects Whale Hunting

By | Business Deals, Business Development Strategy, Case Studies, Link Recommendations, Sales Process, Social Media for Businesses | No Comments

At the start each consulting engagement, the first piece of our process covered with clients is called the Brand Promise Audit. The goal of the exercise is to determine what parts of your brand promise are truly unique. We often find that the majority of brand promises fall into average or above average categories.

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The Data Supporting Laser-Focused Goals

By | Business Deals, Business Development Strategy, Case Studies, Link Recommendations, Small Business Advice, Small Business Growth | 2 Comments

I’ve always loved this quote by Jim Collins, “If you have more than 3 priorities then you don’t have any.”

For today’s small business owners, it’s more important than ever. How many hats do you wear? Too often the day-to-day of small business gets in the way of big strategic moves. I bet you could use a little more simplicity. The Whale Hunters Process™ is all about defined goals, roles, and outcomes. We teach companies how to create a clear plan for business development. Why is clarity so important?

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Dis-uh-plin

By | Business Deals, Business Development Strategy, Case Studies, Sales Development, Sales Process, Small Business Advice | 2 Comments

Use whatever metaphors or analogies you like, The Whale Hunters Process teaches discipline. It’s easy to say and not so easy to do. How often have you been distracted with a shiny-object-sales-opportunity? Teams or individuals in sales need discipline to be successful. The courage to say “no,” be strategic, and commit to excellence through practice. That dis-uh-plin is what divides hope from the real deal.

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Get Over It: Overcoming Hurdles to Implement Culture Change

By | Case Studies, Link Recommendations, Sales Process, Small Business Advice, Small Business Growth | No Comments

Implementing needed, comprehensive change is hard. It’s really hard when it changes they way your company brings in revenue. As I’m finding with many small businesses, however, sometimes the implementation isn’t as difficult as just getting started. Sometimes just having an idea really heard is just as hard and doing the work. Even worse is when no one admits there’s a problem! In order for The Whale Hunters Process™ to really work, both leadership and employees need to be bought into the program. In order for everyone to be on the same page, it can take some convincing.

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