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Brand Promise

announcement Brand PromiseBusiness Development StrategyBusiness Development TacticsSmall Business Advice

Let Your Customers Build Your Brand

Testimonials from customers or supply-chain partners can serve as powerful differentiators.  Building your brand on testimonials means you stand out from your competitors in customer…
Barbara Weaver Smith
Barbara Weaver SmithJuly 18, 2013
The Whale Hunters Process Brand PromiseSales Process

Why People Pay for Process

If you have what Strategic Coach Dan Sullivan calls a "Unique Process," you are way ahead of your competition in differentiation. Your brand promise IS that…
Barbara Weaver Smith
Barbara Weaver SmithJuly 15, 2013
Brand PromiseBusiness Development StrategyBusiness Development Tactics

Is There Method to Your Madness?

I've been working on a series of blog posts about ways to differentiate from your competitors, focused on 31 ways that you might choose to…
Barbara Weaver Smith
Barbara Weaver SmithJuly 13, 2013
Too Late Brand PromiseSales TipsSmall Business AdviceSmall Business Growth

Do you deliver “timeliness?”

  Is timeliness an important part of your service? A good way for small companies to differentiate is by using their agility and flexibility to…
Barbara Weaver Smith
Barbara Weaver SmithJune 27, 2013
Brand PromiseBusiness Development TacticsSales ProcessSales TipsSmall Business AdviceSmall Business Growth

Brand Your Company on Outcomes

Focusing on the outcomes of your work for customers can promote a clear differentiation from competitors. All buyers are interested in the end result--what will…
Barbara Weaver Smith
Barbara Weaver SmithJune 26, 2013
Brand PromiseBusiness Development StrategyBusiness Development TacticsSales TipsSmall Business AdviceSmall Business Growth

Is Your Market a Niche or a Crater?

Everyone's heard of a "niche" market as one way to differentiate your company from others. Perhaps you sell business-to-business, and you sell only to schools,…
Barbara Weaver Smith
Barbara Weaver SmithJune 24, 2013
Clarity Brand PromiseSales TipsSmall Business AdviceTrust

Is Your Brand Promise Clear?

A few days ago we had an air conditioning company come to the house for a seasonal check-up of our system. The guy who came…
Barbara Weaver Smith
Barbara Weaver SmithJune 22, 2013
Telescope on Map Brand PromiseSales TipsSmall Business Advice

How Focus Builds Your Brand

Great brands are built through focus. It's often very hard for a small company, especially a young one, to limit its concept of "who is…
Barbara Weaver Smith
Barbara Weaver SmithJune 20, 2013
How are you different? Brand PromiseBusiness Development StrategySales TipsSmall Business Advice

Crafting Your Brand Promise

What is it that makes your company special? How are you different? Why should a customer buy from you rather than from someone else? Learning…
Barbara Weaver Smith
Barbara Weaver SmithJune 19, 2013
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© 2018 The Whale Hunters.

  • Home
  • About
    • Company
    • Leadership
    • The Whale Hunters Story
    • The Whale Hunters Process
    • Case Studies
  • Work With Us
    • Whale Hunting for Solopreneurs
    • Whale Hunting Fundamentals
    • Whale Hunting System
    • Enterprise Accounts Machine
    • Coaching Services
      • Account Team Coaching
      • Coaching to Implement Global Account Strategy
    • Other Services
      • The Whale Hunters Assessments
  • Resources
    • Books
    • Downloadable Materials
    • Videos & Podcasts
    • Webinars on Large Account Selling
    • Online Courses
    • Blog
  • Blog
  • Contact
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