Too many small companies try to be all things to all people. Well, we can do this, and that, and the other thing too! Why not offer all of…
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Your customers want to know why you are able to do what you do, how or where your learned to do it, how have your industry and your peers…
In my continuing series on brand differentiation, today’s post focuses on the value of case studies in building your brand. Prospective customers really like to read compelling case studies about…
Does your company have a unique capability? Something that only you can do or that few competitors do? If so, perhaps that is a unique differentiator for your brand. Let…
Testimonials from customers or supply-chain partners can serve as powerful differentiators. Building your brand on testimonials means you stand out from your competitors in customer loyalty and customer delight. Doing…
If you have what Strategic Coach Dan Sullivan calls a “Unique Process,” you are way ahead of your competition in differentiation. Your brand promise IS that you will deliver the outcomes…
I’ve been working on a series of blog posts about ways to differentiate from your competitors, focused on 31 ways that you might choose to define brand promise. One way is…
Is timeliness an important part of your service? A good way for small companies to differentiate is by using their agility and flexibility to deliver goods and services faster than…