Testimonials from customers or supply-chain partners can serve as powerful differentiators. Building your brand on testimonials means you stand out from your competitors in customer loyalty and customer delight. Doing…
If you have what Strategic Coach Dan Sullivan calls a “Unique Process,” you are way ahead of your competition in differentiation. Your brand promise IS that you will deliver the outcomes…
I’ve been working on a series of blog posts about ways to differentiate from your competitors, focused on 31 ways that you might choose to define brand promise. One way is…
Is timeliness an important part of your service? A good way for small companies to differentiate is by using their agility and flexibility to deliver goods and services faster than…
Focusing on the outcomes of your work for customers can promote a clear differentiation from competitors. All buyers are interested in the end result–what will it look like/feel like/be like…
Everyone’s heard of a “niche” market as one way to differentiate your company from others. Perhaps you sell business-to-business, and you sell only to schools, or to salespeople, or to…
A few days ago we had an air conditioning company come to the house for a seasonal check-up of our system. The guy who came out was polite and seemed…
Great brands are built through focus. It’s often very hard for a small company, especially a young one, to limit its concept of “who is our customer” and “what do…
What is it that makes your company special? How are you different? Why should a customer buy from you rather than from someone else? Learning to express your distinct value…
