Thanks to Connie Kadansky, the Sales Call Reluctance Coach, for a great interview on Blog Talk Radio about how to know more to sell more. Connie says, “Even with the recent Brexit vote, you cannot deny that we are a global economy. Keep your chin up and be the visionary!”
We talk about my new book and how the four critical sales strategies can help individual sellers gain confidence in meeting with executives and leading complex sales cycles. We focused on the first strategy–Knowledge–Look Deeper, and I challenged listeners to know more about their prospect company, more about the industry and market, more about business in general before they have conversations with big company executives.